Cookie Policy

Last Updated: April 7, 2026 Effective Date: April 7, 2026

1. Introduction

Madwire, LLC d/b/a Marketing 360® ("Company," "we," "us," or "our") operates the website located at marketing360.com and related subdomains (collectively, the "Site"). This Cookie Policy explains what cookies and similar tracking technologies we use, why we use them, and the choices you have regarding their use.

This policy should be read together with our Privacy Policy at marketing360.com/privacy-policy. By continuing to use our Site, you acknowledge the use of cookies as described below. Where applicable law requires your consent prior to setting non-essential cookies, we will obtain that consent before placing those cookies.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website — and certain third parties — to recognize your browser, remember preferences, analyze usage patterns, and deliver targeted advertising.

We also use related technologies that function similarly to cookies, including web beacons and pixels (tiny invisible images embedded in pages or emails that track whether a page or email was opened and by whom), local shared objects sometimes called Flash cookies (stored objects that persist outside the standard browser cookie mechanism), and JavaScript tags (code snippets such as those loaded by Google Tag Manager that trigger data collection or additional tracking scripts).

3. Cookies and Trackers We Use

3.1 Strictly Necessary Cookies

These cookies are required for the Site to function and cannot be switched off. They are typically set in response to actions you take, such as logging in, filling out forms, or setting privacy preferences. No consent is required to set these cookies.

Madwire / Marketing 360® — mw_session Maintains your logged-in session and platform state. Duration: Session.

Madwire / Marketing 360® — mw_visitor Identifies returning visitors for site functionality. Duration: 1 year.

Cloudflare — __cf_bm Bot detection and DDoS mitigation. Duration: 30 minutes.

Cloudflare — cf_clearance Records successful security challenge completion. Duration: 1 year.

3.2 Analytics / Performance Cookies

These cookies allow us to count visits, measure traffic sources, and understand how visitors interact with the Site. This information helps us improve performance and usability. These cookies do not directly identify you.

Google Analytics 4 — _ga Distinguishes unique users across sessions. Duration: 2 years.

Google Analytics 4 — _ga_XXXXXX Stores and maintains session state for GA4 measurement. Duration: 2 years.

Google Analytics — _gid Distinguishes users within a 24-hour window. Duration: 24 hours.

Google Analytics — _gat Throttles the analytics request rate. Duration: 1 minute.

Google Tag Manager — _dc_gtm_UA-XXXXX Throttles Google Tag Manager tag request rate. Duration: 1 minute.

Hotjar — _hjid Identifies a unique Hotjar user to track sessions across visits. Duration: 1 year.

Hotjar — _hjFirstSeen Identifies whether a visitor is new to the Site. Duration: Session.

Hotjar — _hjAbsoluteSessionInProgress Detects the first pageview session of a user. Duration: 30 minutes.

Hotjar — _hjSession_XXXXXXX Holds current session data for heatmap and behavior analytics. Duration: 30 minutes.

3.3 Functionality Cookies

These cookies enable enhanced functionality such as live chat, video playback, and remembering your preferences between visits.

Intercom — intercom-id-XXXXX Identifies returning users of the live chat widget. Duration: 9 months.

Intercom — intercom-session-XXXXX Maintains an active live chat session. Duration: 1 week.

Wistia — _wtsid Tracks video engagement and viewing behavior per session. Duration: Session.

3.4 Targeting / Advertising Cookies

These cookies are set by our advertising partners to build a profile of your interests and serve you relevant ads on our Site and across other websites. They work by uniquely identifying your browser and device. We do not directly control these third-party cookies.

Meta (Facebook) Pixel — _fbp Identifies browsers for Facebook and Instagram ad delivery and retargeting. Duration: 90 days.

Meta (Facebook) Pixel — _fbc Stores click attribution data from Facebook ads. Duration: 90 days.

Meta — fr Delivers and measures targeted Facebook and Instagram advertising. Duration: 90 days.

Google Ads — _gcl_au Links ad clicks to on-site conversions for Google Ads reporting. Duration: 90 days.

Google Ads — _gcl_aw Stores the Google Click ID (GCLID) for conversion attribution. Duration: 90 days.

Google DoubleClick — IDE Used for ad targeting, retargeting, and frequency capping across Google's display network. Duration: 13 months.

Google DoubleClick — DSID Links signed-in Google accounts to display ad activity. Duration: 2 weeks.

Google DoubleClick — test_cookie Checks whether the browser accepts cookies before serving display ads. Duration: Session.

LinkedIn — UserMatchHistory Enables LinkedIn audience matching for ad targeting. Duration: 30 days.

LinkedIn — bcookie Browser identification cookie for the LinkedIn Insight Tag. Duration: 2 years.

LinkedIn — lidc Facilitates data center selection for LinkedIn services. Duration: 1 day.

Microsoft / Bing Ads — _uetmsclkid Stores the Bing Click ID for conversion attribution from Microsoft Ads. Duration: 90 days.

Microsoft / Bing Ads — _uetsid Stores an anonymous session ID for Universal Event Tracking. Duration: 24 hours.

Microsoft — MUID Identifies unique browsers across Microsoft-owned sites and services. Duration: 13 months.

YouTube (Google) — VISITOR_INFO1_LIVE Estimates bandwidth for embedded YouTube video players. Duration: 6 months.

YouTube (Google) — YSC Tracks views originating from embedded YouTube video players. Duration: Session.

3.5 Tag Management

We use Google Tag Manager (googletagmanager.com) as a container to deploy and manage the tracking technologies listed in this policy. Google Tag Manager itself does not set cookies, but it loads tags that do. Changes to which tags are active may result in changes to the cookies set on your device.

4. Third-Party Data Controllers

The following third parties operate as independent data controllers for cookies set through our Site. We encourage you to review their respective privacy and cookie policies.

Google (Analytics, Ads, DoubleClick, YouTube, Tag Manager): policies.google.com/privacy

Meta (Facebook Pixel): facebook.com/policy.php

LinkedIn: linkedin.com/legal/privacy-policy

Microsoft / Bing Ads: privacy.microsoft.com/en-us/privacystatement

Hotjar: hotjar.com/legal/policies/privacy

Intercom: intercom.com/legal/privacy

Wistia: wistia.com/legal/privacy

Cloudflare: cloudflare.com/privacypolicy

5. Your Choices and Rights

5.1 Browser Controls

You can set your browser to refuse all cookies, accept only certain cookies, or alert you when a cookie is being set. Instructions vary by browser but are generally found under Settings → Privacy or Settings → Security. Please note that disabling cookies may impair certain features of the Site, including login functionality and personalized content.

5.2 Opt-Out of Targeted Advertising

You may opt out of interest-based advertising from participating companies through the Network Advertising Initiative opt-out tool at optout.networkadvertising.org, the Digital Advertising Alliance opt-out tool at optout.aboutads.info, Google Ad Settings at adssettings.google.com, Meta Ad Preferences at facebook.com/ads/preferences, and the LinkedIn ad opt-out page at linkedin.com/psettings/guest-controls/retargeting-opt-out.

5.3 Google Analytics Opt-Out

You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

5.4 Do Not Sell / Do Not Share (U.S. State Privacy Laws)

Certain targeting and advertising cookies on our Site may constitute a "sale" or "sharing" of personal information under the California Consumer Privacy Act (CCPA/CPRA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and similar state laws. Colorado residents, California residents, and residents of other applicable states may exercise their right to opt out of such processing by clicking the "Do Not Sell My Info" link at marketing360.com/do-not-sell or by submitting a request to privacy@madwire.com.

We honor Global Privacy Control (GPC) signals as a valid opt-out of the sale and sharing of personal data for residents of states whose laws require it.

5.5 Consent Withdrawal

Where we rely on your consent to set non-essential cookies, you may withdraw that consent at any time by adjusting your browser settings or contacting us at privacy@madwire.com. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

6. Cookie Consent Banner

6.1 How We Obtain Your Consent

When you first visit marketing360.com, you will be presented with a cookie consent banner that gives you the ability to accept, reject, or customize the cookies placed on your device. The banner will appear before any non-essential cookies are set, and the Site will not load targeting, advertising, or analytics cookies until you have made a selection.

The consent banner will clearly describe the categories of cookies we use and provide you with the following options: accepting all cookies, rejecting all non-essential cookies, or managing your preferences by category so you can enable or disable specific types of cookies individually.

6.2 What Happens Based on Your Choice

If you accept all cookies, we will set all cookies described in Section 3 of this policy, including analytics, functionality, and advertising cookies. If you reject non-essential cookies, only strictly necessary cookies (Section 3.1) will be set, and your browsing experience on the Site may be limited. If you customize your preferences, only the categories of cookies you have enabled will be set.

Your consent choice will be remembered for up to 12 months. After that period, or if you clear your browser cookies, you will be asked to provide your consent again.

6.3 Changing Your Consent Preferences

You may update or withdraw your cookie consent at any time by clicking the "Cookie Preferences" link in the footer of our Site. This will reopen the consent banner and allow you to adjust your selections. You can also withdraw consent by clearing your cookies via your browser settings, as described in Section 5.1.

6.4 Consent Records

We maintain a record of the consent you provide, including the date and time of consent, the version of this policy in effect at the time, and the preferences you selected. This record is stored to demonstrate compliance with applicable privacy laws. You may request a copy of your consent record by contacting us at privacy@madwire.com.

6.5 Residents of the European Economic Area and United Kingdom

For visitors located in the European Economic Area (EEA) or the United Kingdom, our use of non-essential cookies is based on your consent as required by the EU ePrivacy Directive and GDPR. You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. Strictly necessary cookies are placed on the basis of our legitimate interest in operating a functional and secure website, and do not require your consent.

7. Cookie Duration

Unless otherwise specified in Section 3 above, non-essential cookies expire no later than 13 months from the date they are set. Strictly necessary cookies expire at the end of your browser session unless a longer duration is required for security or functionality purposes.

8. Applicable Laws

This policy is designed to comply with, among others, the Colorado Privacy Act (C.R.S. § 6-1-1301 et seq.), the California Consumer Privacy Act and CPRA (Cal. Civ. Code § 1798.100 et seq.), the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Texas Data Privacy and Security Act, the EU General Data Protection Regulation (Regulation (EU) 2016/679), and the EU ePrivacy Directive (Directive 2002/58/EC, as amended).

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable legal requirements. The "Last Updated" date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.

10. Contact Us

For questions about this Cookie Policy or to exercise your privacy rights, please contact:

Madwire, LLC Attn: Data Privacy Officer 3420 E. Harmony Rd. Suite #125 Fort Collins, CO 80525 Email: privacy@madwire.com